7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

General Interior Design Ideas

Most homeowners around the world are consistently seeking new ways via which they can get the results they want to amplify their home’s interiors. In order to accomplish this, they are ever willing to go the extra mile and get access to the best of tips and tricks provided by some of the most reputed names and brand in the interior designing industry. Today, one of the most formidable platforms that has been able to provide homeowners with this level of expertise is that of the internet where its plethora of blogs, sites and portals have provided individuals with enthusiastic aspects via which it can be achieved. There are a number of interior designing ideas that can be procured from the web world, each of which are capable of inspiring homeowners to make its applications vivid in their own households. Fact of the matter is that the World Wide Web is overloaded with these interior design ideas that it can become a daunting task to find the perfect ones that are capable of living up to the expectations of those that need it. What needs to be understood is that the best of interior designing ideas can only come from the best in the industry. Hence, if you are opting for a platform to provide you with the best of interior design ideas, you would need to scout the web effectively so as to make sure you can get the best of tips, advice and DIY notes.

As people around the world keep on trying to find new ideas to amplify their home’s interiors, they are poised with the most difficult task ahead of them – How to do it? This is where online blogs and portals step in and offer individuals with the best of ways which will help them accomplish their tasks. There are a few sites that offer individuals with samples to be inspired by. There are other sites that offer social networking platforms so that homeowners can interact with other interior designers across the globe. Truly speaking, the internet has certainly brought the world closer together. With the help of such a multitude of options available in the online world, home owners and interior designing fanatics will be able to get their next big idea adorned into their own homes. If these sites and informational portals do not serve up its purpose to those interested, individuals can opt for DIY sites that offer individuals with eBooks and manuals that would help them achieve their desired interior results as per their financial and personal specifications. If you are on the lookout to get inspired with interior design ideas, you would be able to find these informational resources on the net to help you out. Scout the web world frequently from the best of places and stay abreast of the latest happenings that will help transform your home into an interior haven. What you need to understand is that you should always keep yourself to ideas.

Web-based Interior Design – Is it Right For You?

You want a new look for your home. You’re pressed for time, and the idea of scheduling meetings with an interior designer feels like more than you want to take on right now. You’ve visited the stores, looked at hundreds of sofas. You have dozens of paint chips taped to your wall. You’ve moved your furniture around in every possible configuration, and something still is not right about the layout. You’ve talked with the design staff at the local furniture store, but don’t want to be obligated to buy something in that store, just to get their design advice. You love to shop online, you network online, why not get your interior design help online?

Many homeowners are turning to the internet to engage interior design services. Instead of amassing files of clipped photos and magazine pages to share with your interior designer when you meet again in a week or two, internet links and photos can be shared instantly online. Now the design process is truly collaborative! Interior designers are finding that more and more of their client interactions have moved to emailing, and sourcing products online, so the move into virtual interior design services is a natural one for many design professionals.

Which services are right for web-based interior design?

Design concept – An web-based designer can work with you to develop an overall concept for your rooms. Working from your preferences, photographs, and the exchange of ideas, a virtual design board can be customized for you. A detailed shopping list is the companion to the design board so that you can shop at your own convenience, armed with information.

Furniture layout – An experienced designer can present you with a detailed layout for each room. The layout should include measurements for all furniture already in place, furniture you’ll need to purchase, and source links for items needed.. The layout should be easy to understand, and address the functions of the room.

Color schemes – While it would seem difficult to provide color assistance via the internet, without your designer seeing the colors in your space, wonderful color schemes can be easily created for your by your virtual designer. The most successful color consultations take the homeowner’s own preferences into account when selecting a final palette. A virtual design can provide you with a basic palette, with one or two alternatives, so that you can choose one that works best in your space, and feel confident that the scheme is just right.

Accessorizing – A web-based interior designer has access to thousands of items to accessorize your home. As interior designers, we view hundreds of decor options weekly, so that you don’t have to. Virtual designers can provide you with photos and purchase information for the perfect accessories to tie your interior design together.

Real Estate staging – A web-based interior designer can work from your photos to create a game plan to get your house sale-ready. Because 80% of homebuyers first find their home online, the concept of working from photos on the internet makes perfect sense.

Web-based interior design is perfect for anyone ready to make a change in their home. Busy people appreciate the convenience of working with a designer without having to work around a typical office schedule, and tech types love the way they can collaborate online. If you’re ready to try a new approach to a beautiful home, then web-based interior design is right for you.

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